Power of Branding: As IRR-Residential continues to grow, its brand will exude confidence. Clients can anticipate consistency in quality and service, no matter where an office is located.

Local Knowledge…Nationwide: IRR-Residential is the only national residential appraisal company supported by strong, independently owned offices. Locally controlled offices provide better service and greater client confidence.

Power of National and Regional Sales and Marketing: IRR-Residential affiliates gain the benefit of a corporate sales department that markets to regional and national clients. Moreover, the franchise company empowers local affiliates to leverage their relationships with large local lenders into national accounts for IRR-Residential.

Employee Retention and Training: Affiliates receive operational support lacking in most small businesses. Training programs facilitate individual franchisee growth with programs designed to improve efficiency and operational effectiveness. Well-run organizations are more successful at keeping their employees.

Bottom Up and Top Down Marketing: Having a network of independent offices empowers each office to create revenue and develop opportunities for others in the network. The national network in turn empowers IRR-Residential to market to national companies that require consistent quality appraisal services across the country.

Powerful Relationships:

• Synergy: IRR-Residential will connect the “best of the best” local appraisal firms. A collection of successful companies working together stimulates more ideas and allows all franchisees to benefit from each other’s success.
• Internal Communications: IRR-Residential provides a range of resources to keep its offices connected to the progress and vision of the company.
• National Meetings: National IRR-Residential franchisee meetings are held each year. At these meetings, presentations and discussions focus on business development, best practices, technology and other related topics. The best performing appraisers and offices are recognized at these meetings.

Power of Group Buying: IRR-Residential brings large company buying power to its local affiliates. It provides the ability to purchase data, 401k plans and development of materials at a reduced cost.

Technology: IRR-Residential utilizes an organizational Internet-based assignment management system to facilitate the placement, awarding and tracking of valuation assignments.